Getting social
with the American Kennel Club

“For the love of all things dog”, the American Kennel Club (AKC) is a registry of purebred dog pedigrees. In addition to maintaining its pedigree registry, the kennel club also promotes and sponsors events for purebred dogs, including the Westminster Kennel Club Dog Show.


AKC was looking for ways to optimize their social channels and create deeper engagement with their current and potential audiences. Our goal was to assess AKC’s social footprint and performance to determine optimization opportunities across their social eco-system.


  • Social diagnostic and listening
  • Personas and Drivers
  • Content and SEO
  • Optimizations roadmap
  • Tracking, reporting, governance and tools


Optimizations continue to be rolled out by the AKC team.