Building better for you at Babyganics

Babyganics offers a full line of organic, plant-based household and personal care products that are safe for babies and parents alike.


Amidst a rapidly evolving market of “better for you” products, Babyganics needed to solidify its product standards and ingredient branding position. Babyganics sought to better understand how competitors were talking about their products in order to develop a unique brand strategy and messaging.

“when it comes to baby products, and natural/organic baby products in particular, credibility is everything, and transparency is the key to credibility”


  • Needs State Analysis and Journey Design
  • Customer Experience Innovations


Babyganics was able to own the idea of “safe for babies” by infusing the concept of safety throughout its messaging. By honing-in on its key differentiator, Babyganics strengthened its position in the market, which ultimately led to its purchase by S.C. Johnson in 2016.