Positioning Bravo Sports for direct to consumer growth

Bravo Sports is a global leader in the lifestyle and sporting goods market. It provides the most innovative products to sports and outdoor enthusiasts worldwide, with a portfolio of market-leading brands, including Tony Hawk, Vision Streetwear, Darkstar and Kryptonics.

challenge

Bravo needed to pivot to an integrated program of multiple direct-to-consumer storefronts to maintain market share.

services
provided

  • Ecommerce Strategy and Optimization
  • Audience Acquisition and Retention Roadmap
  • Advertising and Media Strategy

  • Please note this work was led and executed by our Audience Growth & Ecommerce Principal Joe Klingl

impact

Launched 12 new storefronts in the US and Europe. Exceeded sales targets and margin contribution expectations for all D2C storefronts including, 30% top-line growth within digital distributors and 26% net ROAS for collective digital advertising program. Ecommerce became the fastest growing and most profitable sales channel.

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