Building human
at Johnson & Johnson

Johnson & Johnson Human Performance Institute (HPI) is a pioneer in proven, sustainable behavior change with over 30 years of research and results in the fields of performance, resilience and leadership. HPI help’s individuals and companies maximize energy and improve wellbeing, fueling higher performance and inspiring purposeful living.


HPI created a brand positioning focused on vitality and empowerment and needed to bring that purpose to life visually. The Publiq team optimized the visual identity and created a dynamic visual system to create distinction and relevance for new audiences across channels.


  • Tone and messaging
  • Visual identity
  • Guidelines and collateral development


HPI continues to rollout the new brand internally and externally, including the development of an immersive research and training facility in Orlando that doubles as their headquarters.