Building a campaign performance lab at IBM Cloud
IBM is working with businesses, scientists, researchers, and governments to outthink the world’s biggest challenges. IBM Cloud is the cloud for smarter business. It is trusted as a faster, more secure cloud by thousands of enterprises, across more than 20 industries.
challenge
With a fragmented customer experience, content development limitations and media performance challenges, IBM Cloud needed to create compelling digital campaigns to drive engagement and leads with its primary audiences.
services
provided
- Campaign Performance Lab Development
- Agile Integration
- Campaign Journey Mapping
- Content Development
- Performance Measurement and Optimization
impact
Publiq and IBM team members created a campaign performance lab that executed digital campaigns in real-time. Double digit increase were achieved in conversion from chat to opportunity and conversion from trial to qualified lead. Mobile optimizations also improved the overall engagement of the campaigns.