Creating an internal  innovation studio for IBM

IBM is working with businesses, scientists, researchers, and governments to outthink the world’s biggest challenges.


IBM’s global marketing group needed to reduce its reliance on external agencies and create a scalable internal studio to foster innovation, optimize marketing efficiencies and nurture leading talent.


  • Culture of Innovation, Requirements for Success
  • Best-In-Class In-House Marketing Studio Analysis
  • Operating Model Development and Scalability Testing
  • Agency and Internal Team Collaboration


The in-house studio model was scaled and optimized globally. A combination of in-house and embedded agency specialists drove optimal value and nurtured a unique culture of innovation. Agile methodologies were leveraged and scaled globally to drive efficiencies and the flexibility the studio model required.