Enabling healthtech with J&J Innovation

Johnson & Johnson Innovation (JJI) seeks to positively impact human health through innovation. They do this by helping entrepreneurs realize their dreams of creating healthcare solutions that improve people’s lives around the world. JJI works side-by-side with innovators throughout their journey, providing a robust exchange of ideas and resources to support their success.


Innovation has always been the foundation of Johnson & Johnson. Toward this purpose, there was a proliferation of brands under the umbrella of innovation, leading to brand confusion amongst both internal and external stakeholders. Our goal was to create a unified JJI brand, driving clarity and consistency in the portfolio, as well as guiding strategic communications to audiences and creating a user-centric framework for growth.


  • Value proposition
  • Brand strategy foundation
  • Brand architecture
  • Visual identity system
  • Nomenclature system


JJI continues to roll-out the new brand foundation and visual system both internally and externally.