Creating change
from inside out
Johnson & Johnson
Johnson & Johnson Health Care Systems Inc. (JJHCS) aims to enhance the customer experience through the strategic management of customer data, logistics analytics and supply chain management.
challenge
JJHCS was introducing a customer-centric platform to align internal partner and external customer communications. The business needed a communication strategy and activation plan to articulate business value, provide clarity and consistency across messaging, and rally employees as one integrated business. JJHCS leadership team also required a range of consulting services to elevate the role of the organization internally and externally.
96%
messaging
recall
recall
80%
Satisfaction with new communications tools
10%
Customer engagement and retention
services
provided
- Archetypes and Needs State Analysis
- Value Proposition and Messaging Matrix
- Communications Strategy and Activations Plan
- Leadership Town Hall Meetings and Presentations
- Visual Design and Marketing Collateral Development
impact
Publiq’s work was well received. Leadership and employees were engaged and empowered to bring the strategy to life, and the new messaging delivered positive, measurable results.