Empowering the accessibility community with Live Baby Live
Live Baby Live is a non-profit that exists to improve the everyday lives of the accessibility community and their caregivers. The organization provides practical resources and support, and is working to build a movement to bring public awareness and systemic change to the various challenges faced by the accessibility community.
We were engaged by Microsoft to build the Live Baby Live brand from the ground up. We worked with them to articulate their mission and vision, develop their strategy to secure funders, and helped launch Live Baby Live to the world.
After developing the brand strategy and the visual identity, we soft launched Live Baby Live with a website and social channels. We developed an integrated marketing plan that will reach and engage target audiences for their support and advocacy of the accessibility community. Live Baby Live is actively working to secure partners and sponsorship to launch its programs in 2020-21.