Reinvigorating
a non-profit at LMCC
LMCC is a non-profit organization that empowers artists by providing them with resources and support to create vibrant, sustainable communities in Lower Manhattan and beyond.
challenge
With a bold vision to position Lower Manhattan as an exemplary community that sets the standard for mixed-use urban neighborhoods, LMCC needed to elevate its profile, speaking with one voice to diverse audiences.
“LMCC sponsored a wide range of cultural offerings that were not being associated with the brand – the general public was enjoying LMCC events without realizing they were coming from LMCC.”
services
provided
- Brand Strategy
- Brand Architecture
- Stakeholder Messaging
- Visual Identity & Website Design
impact
With a compelling value proposition, new visual identity and a refreshed website, LMCC had the tools in place to engage its core audiences with relevant messaging. As a result, LMCC was able to grow online engagement and increase interactions with donors and the general public.