Innovating for
new markets
with Milkbone

Milk-Bone is one of the leading dog treat brands in the USA.

challenge

Del Monte Foods wanted to analyze the dog food category and pet owner groups in search of new brand extension opportunities.

services
provided

  • Market Analysis
  • Owner Archetypes
  • Need State Analysis
  • Innovation Growth Map

impact

15
product and market innovations were proposed
5
were selected for exploratory development