Innovating for
new markets
with Milkbone
Milk-Bone is one of the leading dog treat brands in the USA.
challenge
Del Monte Foods wanted to analyze the dog food category and pet owner groups in search of new brand extension opportunities.
services
provided
- Market Analysis
- Owner Archetypes
- Need State Analysis
- Innovation Growth Map
impact
15
product and market innovations were proposed
5
were selected for exploratory development