Guiding social with purpose for millennial publisher Odyssey
Odyssey is a rapidly growing collegiate millennial focused publisher. The brand democratizes content, giving people the opportunity to share what’s most important to them and their communities, enriching everyone with broader, more honest perspectives on topics they care about.
challenge
Odyssey needed to optimize its social channels with a directed and scalable methodology to create deeper engagement with their audiences.
services
provided
- Social Strategy and Optimization
- Data Insights Analysis
- Content Optimization
- Ad Budgeting and Projections
- Audience Development Team Set-Up
Please note this work was led and executed by our Audience Growth & Ecommerce Principal Joe Klingl
impact
23%
Increase in social referral traffic
34x
Follower growth from content optimization and advertising
4-6
Months to recoup audience acquistion costs