Bringing French fashion to a new market for Paul & Joe

Paul & Joe is a high-end French fashion brand with a vibrant, young signature style.

challenge

Paul & Joe was entering the Australian market and needed to appeal to local consumers while ensuring the integrity of its brand.

“Applying data-driven marketing created a more intimate, personal experience for loyal customers”

services
provided

  • Customer Driver Analysis and Performance Metrics
  • Membership Program

impact

28%
Month-over-month membership increase
12%
Increase in revenue