Bringing French fashion to a new market for Paul & Joe
Paul & Joe is a high-end French fashion brand with a vibrant, young signature style.
Paul & Joe was entering the Australian market and needed to appeal to local consumers while ensuring the integrity of its brand.
“Applying data-driven marketing created a more intimate, personal experience for loyal customers”
- Customer Driver Analysis and Performance Metrics
- Membership Program
Month-over-month membership increase
Increase in revenue