Redefining tech at The Kooples
The Kooples is a French fashion brand specializing in unisex pieces, offering couples a unique opportunity to swap and share their wardrobes.
With an expansion into the Australian market, The Kooples was looking to e-commerce to increase reach and revenue while creating a seamless experience between its brick-and-mortar locations and online retail environment.
“Data-driven innovations gave The Kooples an opportunity to better understand its customers and tailor offerings to their preferences”
- Brand Launch
- Omni Experience Design
- Technology Innovations
The launch drove immediate attention in the market and the technology innovations made The Kooples’ Australian stores accessible to consumers beyond the immediate vicinity of their retail locations, while maintaining the brand experience available in physical stores.