Growing a global movement for change with VOW For Girls
VOW For Girls is a nonprofit that partners with individuals, brands, and the wedding industry to end the international child marriage crisis. For International Day of the Girl, we developed a digital campaign to drive awareness to the organization and the issue of child marriage, as well as to raise funds and reach new partners.
We were engaged by VOW For Girls to develop an authentic campaign message rooted in optimism. Our campaign goals were to drive engagement with the general public, wedding industry, and nonprofit sector and to drive donations from brand partnerships and individuals.
For International Day of the Girl, we spoke to girls from around the world, to learn about their dreams for the future.
Our hero video for the campaign had a huge reach and resonated with our audiences by highlighting real stories from girls.
- Messaging and copy writing
- Design, animation, video production
- Paid media strategy and management
Our campaign for International Day of the Girl gained over 2.2 million engagements. Our campaign content was reshared celebrities, influencers, brands, and activists, including some huge followings, like by Victoria Beckham and Melinda Gates, which helped us reach new audiences. The campaign unlocked $100k in donations from brand partnerships, all to fund local grassroots organizations fighting child marriage globally.